|This is one of the most
exciting and rewarding aspects of our businesses. It can
be the single most important contributor to your web site's return
Advertising on the internet
is one of the least expensive ways to broadcast your message
worldwide. The average site costs less than $400. a
year to host. Whereas, the average newspaper ad costs
$600 for a single insertion and a full page in the yellow pages
can run upwards of $4,000 a MONTH!
Having a well put together
web page is a good advertising investment.
To do it right
takes forethought and knowledge of marketing. You can
have a pretty page but it needs the right meta tags for search
engines to find it or you are just floating around out there.
Together, we carefully
select a site description and keywords, then submit your site
to the top search engines. We continue to monitor the
results, analyze effectiveness, and make changes as needed to
ensure an excellent return on your investment. There are
a number of "tricks of the trade", which our marketing- oriented
company can employ, while avoiding the pitfalls of trying to
"out-smart" search engines or directory editors.
Since many search engines
now use "link popularity" in their rankings, we employ link
building strategies such as reciprocal link relationships with
related businesses. We have developed the "Hot Spots"
program which links all of our sites to each other and
it has significantly raised the ranking of each of the sites
on our server.
We continue to submit
the sites on our server to new search engines online and guide
our clients into securing appropriate links from other